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WE ARE AN ECLECTIC AND MULTIDISCIPLINARY TEAM OF CREATIVE PROFESSIONALS, PASSIONATE ABOUT CREATING AND EMBEDDING BRANDS, PRODUCTS, EXPERIENCES, AND SERVICES WITH AUTHENTICITY AND RESONANCE.

Every great product has a story, but only successful brands know how to tell it. We guide brands, extract their DNA and translate it into a strategy. With a crystal clear story it’s easier to think of innovative and immersive ways to tell it. Formlab’s creative people have developed strong skills to create inspired and powerful ideas, with a clear hook that sums up the essence of the story for effective communication.
"FORMLAB IS OUR ONE STOP SHOP FOR STRATEGIC GUIDANCE AND STARTLING CREATIVITY, FORTUNATELY FOR US THEY ARE ALSO VERY NICE" - Frederique Keuning, Spaces

ABOUT US

This is who we are, what we do, and what we believe. But most importantly, this is our team of many persuasions— find out what our people do, what they're into and how they contribute to making this creative agency great.

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FRESH WORK

Weekly updates, work in progress, recent projects and Formlab news. Here our people share their expertise in their field. Find out what is happening inside the lab, and like us on Facebook to stay up to date.

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SPACES

For Spaces we turned their vision of a new way of working into a brand. Formlab guides the brand strategically and creatively. We developed the brand’s declaration, brand manual, identity, stationery, signage, and website. These features contribute to how people perceive Spaces from the outside and lure them in, resulting in new business.

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CITIZENMAG

For citizenM we translated the hotel experience into an online communication platform as an exponent of the brand. We create unique content resulting in brand awareness and a profound connection with the target audience. citizenMag examplifies how the use of good content can have a significant impact on your business success.

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BRAND IDENTITY

Sometimes a picture says more than a thousand words, that is the kind of visuals we aim to design. Good design is simple, that is why it is so complicated. Every brand needs characteristic visual aspects that communicate the brand’s values. The art of capturing a brand in a logo and a distinctive style is a challenge- and for us an addiction.

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